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B.A. Option in Producing


Producing Program Mission:

• prepare highly motivated, imaginative students for careers in the creative, financial, organizational, and legal aspects of film and television

• provide students with an overview of the contemporary practices of the film and television industries and preparation to enter the diverse field of the media arts:

  • production, distribution, and exhibition from a U.S. perspective (i.e., the domestic media economy)
  • the global media economy in which U.S. media industries participate o convergence of the media arts in current industrial practices (i.e., film, television, cable, digital media, games, internet)
  • how industrial practices shape media texts and products
  • the cultural power and responsibility of media makers

• emphasize skills that are relevant, adaptable, and transferable to creative positions in studios, production houses, networks, and agencies (such as talent, advertising, regulation)

Expected Learning Outcomes: 

Producing Program Student Learning Outcomes:

1. conduct reliable research into the practices of the media industries

2. articulate that research in written and oral presentations

3. collect and organize data from trade journals, databases, and other sources of information on domestic and international media industries

4. investigate and appraise contemporary issues in the media industries

5. propose and present a development idea in a pitch

6. formulate a project development book: script breakdown, schedule, budget, legal agreements, financing plan, production plan, marketing plan, and festival plan

7. implement producing practices through an internship in the media industries and/or as producer of a student project

8. demonstrate the skills and attributes necessary for entry into the media industries (i.e., script coverage and breakdown, pitch ideas, professional behavior, knowledge of current industry players and today’s work environment, project development book)

Assessment Activities: 

Producing Program Current Assessment Activities:

• Exit Survey, assesses outcomes 1-8:

instituted in 2009, with the first graduating class of Producing students, this annual written survey obtains student perceptions about their learning outcomes in the Producing program; the exit survey is based on the planks of the Producing mission and stated student outcomes

• External Assessment by Media Professionals, assesses outcomes 1-5:

integrated in upper-division Producing courses; juries of faculty and media professional assess student participation in mock staff meetings, student pitches of development ideas, and student research presentations

• External Assessment through Internship Evaluations, assesses outcome 8:

the internship program places students in professional media environments, including “Premiere Internships” with alumni in the media arts industries. Evaluation of internship performance indicates how well our students demonstrate the professional qualities and skills necessary for success in a media arts organization.

• Follow-up with alumni, assesses outcome 8:

tracking of our Producing alumni evaluates their preparation for media arts careers, their success at entry into the media arts industries, and their movements in their media industry careers

• Senior Seminar in Producing, required course, assesses outcomes 1-4:

ability to investigate and articulate issues and concepts focused on a contemporary topic in the media arts industries; to collect reliable research, and to construct a clear argument in writing and in oral presentation

• Student Response to Capstone Field Trip, assesses outcomes 4, 7, and 8:

annual field trip to National Association of Television Program Executives, assesses student ability to interact with and understand current industry players and the issues of today’s work environment

Producing Program Findings and Changes based on Assessment

• In response to evaluations by media professionals of student research and professional performance, Producing faculty adjust the nature and expectations of assignments

• In response to findings from the Capstone Field Trip, students are asked to demonstrate their level of preparation for the experience through a written application with statement of purpose, career aspirations, and resume

• In response to findings from the 2009 Exit Survey, that the Producing program needed a better balance of film and television and in recognition of current practices of the media industries, Producing faculty

  • modified the Producing Senior Capstone to alternate between “producing for independent film” and “producing for the convergence of television and digital media”
  • are studying the Producing 1 and Producing 2 course sequence to increase the integration of television and digital media

• In response to internship evaluations that cited the excellent performance of students in visual effects internships and findings from alumni about careers in the field of visual effects, Producing faculty are designing a special focus program on “producing visual effects”

Updated date: Wed, 12/02/2015 - 10:52